Helping startups, start up.
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is video really that important?
One thing that you will find is that very few, if any, other companies offer video production as part of their basic marketing packages. Most of them simply don't have that capability, but it is an essential part of any corporate web presence. Ready Set Biz has that included in everything but our most basic package. Here are some stats to help illustrate why video is essential:
75% of US Internet users regularly view online video. (comScore, Inc., May 2008)
Fully 57% of online video viewers share links to the videos they find online with others.
(Pew Research, July 2007)
35% increase in the sales conversion rate between shoppers who took rich media sales tours, including video, and those who didn’t.
(Coremetrics, Dec. 2007)
Half of the viewers of an online marketing video will take some sort of action, including 12% who will actually buy the product.
(Compare this to the .5% to 2% of visitors to a text only site that will end up making a purchase)
(Nielsen Data compiled by Web Video University, Dec. 2008)